THE SUCCESS PROCEDURE
STEP 1
Initial Client Interview & Project Proposal
Step 2
Onboarding Call (Upon Project Approval)
Step 3
Research & Discovery Period
Step 4
Creating Your Go-to-Market Strategy Blueprint
STEP 5
Go-to-Market Strategy Consultation & Training
Step 6
Go-to-Market Strategy Launch & Implementation
Step 7
Team Building & Management
Step 8
Monitoring & Strategy Optimization
STEP 9
Ongoing Strategy Development
What is a Go-to-Market Strategy?
A Go-To-Market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
A GTM strategy is not a business plan or a comprehensive marketing strategy. This document spells out, in detail, everything about a particular product or service that will soon launch. It drives the tactical marketing plan across all channels and platforms because it details everything about the product. As such, a GTM strategy has a fixed timeline, whereas a Digital Marketing Strategy Blueprint is an ongoing process.
WHAT’S INCLUDED
Your Go-to-Market Strategy Blueprint will focus on:
Identifying your ideal target audience and target market
Identifying your barriers to entry in this market
Identifying competition
Identifying solutions that your product offers
Defining your unique value proposition (UVP)
Defining your customer aquisition strategy
Defining your buyer personas
Website development recommendations (branding, color scheme, font, content, SEO, copywriting, video, photography, etc.)
Defining your messaging
Other elements specific to your industry
WHO NEEDS THIS
A Go-to-Market Strategy Blueprint is right for you if:
You are launching a new product or business
You need an analysis of the buyer journey and segmentation of sub-audiences for a specific new product or service
You are transitioning between B2C and B2B marketing
You need a focus on covering new product launches and activities around a specific product’s lifecycle. This could range from the creation of a new product/service offering to the distribution process and its eventual discontinuation
You’re seeking a short-term approach in relation to a segment of the market that’ll be interested in the product
You need to communicate a product or service’s competitive advantage in the market
You want to detail every step of the marketing and advertising process targeted toward a specific customer avatar or buyer persona
You need a plan that includes strategy for not only the marketing team, but also the integration of a plan for the sales team and customer support as well
You have a short runway for launch or need to work on a fixed timeline for implementation
You need to present a marketing strategy to potential investors
YOU CAN BE A SUCCESS STORY
Medical Product Launch – Micro Case Study – 2021 (Brand Confidential)
In 2021 I was hired as a Digital Marketing Strategist by a team of physicians who had invented and patented a new physical therapy device. I was tasked with creating a GTM strategy for this new innovative product with a goal of securing an additional 10M in VC funding to begin production of the machine.
What I Provided:
- In two weeks, I created a 60-page Pre-launch GTM Strategy
- Identified market conditions, competition, and barriers to entry
- Developed marketing tech and automation platform strategy
- Concept ideation for marketing and advertising
- Copywriting and Style guide for branding
- Social media strategy, email marketing strategy, custom sales funnels
- Paid Advertising Lead-Gen Engine Strategy
Summary:
- In 2 months, we had the entire digital marketing ecosystem set up and working seamlessly
- We exceeded the pre-release order goals in 3 months and secured a second round of VC funding for 8M