THE SUCCESS PROCEDURE
STEP 1
Initial Client Interview & Project Proposal
Step 2
Onboarding Call (Upon Project Approval)
Step 3
Research & Discovery Period
Step 4
Creating Your Digital Marketing Strategy Blueprint
STEP 5
Blueprint Strategy Consultation & Training
Step 6
Blueprint Strategy Launch & Implementation
Step 7
Team Building & Management
Step 8
Monitoring & Strategy Optimization
STEP 9
Ongoing Blueprint Strategy Development
What is a Digital Marketing Strategy Blueprint?
A Digital Marketing Strategy Blueprint is a comprehensive online marketing plan that guides the next steps in digital marketing for all stages of business growth. Your comprehensive Digital Marketing Strategy Blueprint is built upon extensive market research and online business marketing audits. This will be the foundational plan that guides our marketing forward over the next six months to a year as we implement a rapid-growth digital marketing strategy.
Your Digital Marketing Strategy Blueprint will ensure that all your marketing tech works seamlessly, that it is tracking the customer journey, and that you are achieving the maximum exposure while you build your brand reputation online and across social media. It will also provide a guideline for any future team to follow as we begin creating images, videos, copywritten content, and setting up both organic and paid marketing campaigns.
The ultimate purpose of this Strategy Blueprint is to begin building an evolving digital marketing ecosystem for your business. We focus on evergreen assets that will increase engagement, brand affinity, trust, and sales conversions over time.
WHAT’S INCLUDED
Your Digital Marketing Strategy Blueprint Report will include the following:
Identification of target audience (demographics, interests, platforms)
Creation of customer avatar
Branding development & strategy
Market analysis
Customer analysis
Competitor analysis
Website Audit
Website development recommendations (branding, color scheme, font, content, SEO, copywriting, video, photography, etc.)
SEO / SEM optimization / keyword implementation
Website strategy recommendations
Organic marketing strategy development
Social media setup and optimization (Facebook, Instagram, Twitter, LinkedIn, Pinterest)
Social media marketing strategy & development
Email automation assessment & strategy development
Sales funnel / landing page / pop up / email automation (sales funnel development)
PPC advertising recommendations (Social Media, Google Ads, LinkedIn Ads, Facebook, etc.)
Content management strategy development recommendations (blogs, email content, social media content)
Content ideation
Podcast/video strategy development / dissemination strategy
Targeted CTV and OTT advertising recommendations
Graphic design content development recommendations (social media & blogs)
Promotional element development
Tracking and analytics assessment & recommendations
Pricing strategy recommendations
Integration plans for all elements into automated digital marketing ecosystem
Platform fees
Setup fee estimates
Maintenance schedule and fees
Staffing/freelancer recommendations
Ongoing marketing campaign and strategy consultations
YOU CAN BE A SUCCESS STORY
eCommerce – Micro Case Study – Pet Supply – 2019 (Brand Confidential)
In 2019 I was hired as a Fractional CMO by an eCommerce pet supply company that had discovered a unique DIY market for pet care products that save the pet owners money and provide healthier options for their food and treats. When I joined the company, there were only 4 employees, and no marketing or advertising was being used at all. After 3 months, the owner was able to take their first vacation in years as the business was running itself.
What I provided:
- Discovery Period and Marketing Strategy Blueprint Report
- Implementation or organic and paid social media marketing
- Implementation of email automation strategy and custom sales funnels
- Implementation of content strategy for blogs, images, and videos
- Amazon PPC Ad launch and product listing optimization
- Shopify website SEO and upsell plugins
- Hiring freelance marketing team, creative team, and paid advertising expert
- Team Leadership
Our Success:
Revenue: Increased monthly revenue from $6, 000 monthly revenue to $80,000 monthly revenue in 3 months