THE SUCCESS PROCEDURE
STEP 1
Initial Client Interview & Project Proposal
Step 2
Onboarding Call (Upon Project Approval)
Step 3
Research & Discovery Period
Step 4
Creating Your Custom Marketing Plan
STEP 5
Strategy Consultation & Training
Step 6
Strategy Launch & Implementation
Step 7
Team Building & Management
Step 8
Monitoring & Strategy Optimization
STEP 9
Ongoing Strategy Development
WHAT IS A FRACTIONAL CMO?
As a Fractional Chief Marketing Officer (CMO), I serve as an outsourced marketing executive who performs the functions of a CMO as a service. This may be on a part-time basis or custom contract agreement, based on your specific business marketing needs.
Hiring a Fractional CMO allows small and mid-sized businesses to access the critical digital marketing strategy expertise, team building & leadership, project management skills, speed of implementation, and tech automation knowledge of a seasoned CMO.
The obvious benefit of a Fractional CMO is that you avoid the tremendous costs and risks associated with sourcing, training, and onboarding an in-house salaried CMO.
WHAT I DO
My services as a Fractional CMO are the same as those of any other full-time CMO. This can include building and managing a marketing team for your business. The scope of services depends on your business marketing needs.
Hiring, onboarding, and leading the marketing team
Market research, target audience optimization, and competitor analysis
Go-to-Market Strategies & Digital Marketing Strategy Blueprints
Startup business planning and launch strategy
Driving positioning, segmentation, and messaging
Branding, PR, licensing, and trademarks
Social media marketing strategy, content strategy, email marketing strategy
Sales funnel & lead-gen engine design/optimization
Product/service pricing strategy
Optimizing online business visibility & brand affinity
Building the marketing and sales automation infrastructure
Designing a custom digital marketing ecosystem
Development of nurture programs and remarketing strategies
Customer Retention Optimization (CRO) and loyalty campaigns
Thought leadership in digital marketing strategy
Paid advertising (PPC), SEM, SEO
CTV & OTT Programmatic Advertising
Digital media production, video editing, graphic design, copywriting
Content ideation, optimization, and scheduling for creative department
Data analysis, insights, customer journey mapping, A/B split testing, PPC ad optimization
YOU CAN BE A SUCCESS STORY
SAAS product launch – Micro Case Study – New CRM – 2020 (Brand Confidential)
In 2020 I served as a Fractional CMO for a new SAAS CRM that was preparing for the release of a beta version of their software. I was given a 6-month runway to create a launch strategy, build a team, and take the beta version to market. I was allotted another 6 months to meet their free and paid user goals to secure the next round of 20M in funding. We were able to exceed all goals and successfully obtain the next round of VC funding.
Our Success:
- Over 1000 brands registered to explore the beta version before launch
- Over 40k FREE Users onboarded within first 6 months of launch
- Over 5k paying users in the first 12 months after launch
- Reduced projected expenses by 28% through marketing automation
- Reduced team expenses 35% against projected wage expense by hiring freelancers
- Achieved a 4X return on Ad spend through social media and Google ads strategies
- 75% user retention rate after 12 months, partially attributable to successful content marketing