— Portfolio
past Projects
Beyond Boundaries: Propelling Cloud 100 to New Heights
The 2021 Forbes Cloud 100 event, a spotlight on the world’s premier private cloud computing companies, faced the dual challenges of a market contraction and the rise of artificial intelligence. Against this backdrop, an expert Digital Marketing Strategist, Sylvan Kills, was brought on board to overhaul the event’s digital outreach. Tasked with this formidable challenge, the strategist developed a comprehensive marketing campaign that not only showcased the event but set a new standard for its digital presence.
Transforming Formulae Prescott UK with Strategic Digital Marketing
Formulae Prescott UK, merging wellness and luxury in skincare, aimed to redefine smart skincare. As a Fractional CMO and Digital Marketing Strategist, I crafted compelling messaging and optimized their website. Targeted social media and Google Ads campaigns increased brand awareness and customer engagement. The result was improved traffic and higher conversion rates, establishing Formulae Prescott as a leader in smart skincare with its acclaimed flagship product, Tri-Balm.
Aquatic Experts: Navigating Success in the Aquarium Supply Industry
In 2019, I assumed the role of Chief Marketing Officer for Aquatic Experts, tasked with the ambitious goal of developing a comprehensive digital marketing ecosystem, optimizing operational processes, and scaling the business to meet increasing demand. My mission was to establish a robust online presence across multiple platforms, including Shopify, Amazon, Facebook, Instagram, and Pinterest, while enhancing operational efficiency and product offerings.
Revolutionary Growth at Art N’ Glow with Expert Marketing Leadership
Art N’ Glow, a pioneer in glow-in-the-dark art supplies, embarked on a journey to elevate its brand and market footprint. Inspired by bioluminescence and aiming to innovate in its product offerings, the company recognized the need for a strategic digital marketing overhaul. Sylvan Kills, a seasoned Fractional CMO and Digital Marketing Strategist known for scaling SMBs and startups, was tasked with leading this transformative initiative.
Revitalizing Keystone Construction: Strategic Digital Marketing and Branding Transformation
Keystone Construction LLC, a Kentucky-based post-frame construction specialist, embarked on a transformative journey from 2019 to 2020. Tasked with doubling the company’s revenue from $4 million to $8 million in just six months, Sylvan Kills, serving as the Chief Marketing Officer, devised and executed a comprehensive Digital Marketing Strategy Blueprint. This case study explores the meticulous planning, execution, and outcomes of Sylvan Kills’ marketing efforts that propelled Keystone Construction to unprecedented growth.
STrategic Growth of NotLabeled – A Sustainable Fashion Success Story
NotLabeled, an emerging sustainable bamboo fashion and home textiles brand, sought to revolutionize its digital presence and market positioning to capture the growing eco-conscious consumer base. As the appointed Fractional Chief Marketing Officer (CMO), my mission was to spearhead a strategic overhaul that would not only redefine NotLabeled’s brand identity but also significantly enhance its revenue streams.
ScentSNAP Success Story: Fragrance Innovation Meets Viral Marketing Magic
As the Fractional Chief Marketing Officer for ScentSNAP from 2022 to 2023, I was tasked with spearheading the development of a full-scale branding strategy, driving digital and social media presence, and overseeing the project and team management to achieve ambitious growth targets. The project’s cornerstone was the creation of unique, engaging content that catapulted the brand to remarkable early success.
NuShoulder® – Go-To-Market Strategy Development
NuShoulder® is an innovative therapeutic device designed to enhance rotator cuff health through specialized training and rehabilitation. As a pioneering solution in the field of sports medicine and orthopedics, NuShoulder® focuses on delivering a system that combines technology and medical insight to provide preventative care, enhanced performance, and expedited post-operative recovery for individuals with shoulder issues.
Waltz Marketplace: Revolutionizing Social Shopping
Waltz Marketplace emerged as a visionary fusion of social media and e-commerce, aiming to redefine the shopping experience. As a co-owner and the Chief Marketing Officer (CMO), I was instrumental in nurturing this startup from its conceptual stages through to a significant acquisition. Leveraging my extensive experience as a CMO and digital marketing strategist, I guided the brand’s strategic direction, ensuring that Waltz not only captivated users but also attracted a lucrative acquisition offer.
Lace.ai: Pioneering AI-Powered Call Center Automation
Lace.ai, an innovative leader in AI-driven call center automation, embarked on a mission to transform call center operations through the application of advanced AI technology. This technology was designed to automate call analysis and provide essential insights at scale. The company engaged a seasoned Fractional Chief Marketing Officer (CMO) and Digital Marketing Strategist to drive their market introduction and scale-up efforts.
Ex Machina Marketing: A Paradigm of Digital Marketing Excellence
Founded in 2019 by Sylvan Kills, Sandra West, and Maxx Rose, Ex Machina Marketing emerged as a beacon in the digital marketing industry. With a mission to forge Evolutionary Digital Marketing Ecosystems, Ex Machina quickly set a new standard for digital marketing excellence. Leveraging a combined 45 years of expertise, the founders crafted bespoke marketing solutions that not only met but exceeded client expectations, leading to the rapid growth and a stellar reputation in the field.
Navigating the Frontier of Cannabis Marketing: Synchronic’s Trailblazing Success
In 2024, Synchronic established itself as a pioneering force in Cannabis marketing. Co-founded by digital marketing strategists Sylvan Kills and Tyler Olson, Synchronic leveraged the unique opportunity in the Cannabis advertising domain to achieve substantial growth, becoming a leader in Cannabis marketing innovation.
— Clients
i Work With The Best All Around the World
“Sylvan is my go to like every single time. I literally owe him. He saved a job, he made it so there’s a future with this client and that their brand can thrive because of his communication and coming in and saving the day. So, to anybody that’s wondering whether or not they should hire Sylvan, absolutely hire him.”
Zachary Greaton
GREATON FILMS
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Charlotte, NC