ScentSNAP
Fragrance Innovation Meets Viral Marketing MagicIndustry: Ecommerce – Consumer Goods – Healthcare
Duration: 2021-2022
Background
ScentSNAP emerged as a trailblazing product in the healthcare market, introducing a magnetic fragrance diffuser specifically tailored for nurses and healthcare workers. As they prepared to launch this innovative product, they required a comprehensive marketing and operational strategy to ensure their success in a competitive industry.
Overview
As the Fractional Chief Marketing Officer for ScentSNAP from 2022 to 2023, I was tasked with spearheading the development of a full-scale branding strategy, driving digital and social media presence, and overseeing the project and team management to achieve ambitious growth targets. The project’s cornerstone was the creation of unique, engaging content that catapulted the brand to remarkable early success.
Services Provided
Paid Advertising
Website Development and Optimization
Content Development
Social Media Marketing
Email Marketing Strategy
Data Analytics
Operational Support
Branding Strategy Development
Strategies Implemented
Team Leadership & Project Management
- I assembled and led a dynamic team of marketing strategists and creative professionals, fostering a collaborative environment that encouraged innovation and efficiency. Regular strategy meetings and a focus on agile project management allowed for the seamless execution of our marketing initiatives.
Data Analytics & Reporting
- A rigorous approach to data analysis underpinned every decision made for ScentSNAP. Utilizing advanced analytics tools, we closely monitored campaign performance, user engagement, and website traffic to optimize our strategies in real-time, ensuring data-driven growth.
Paid Advertising & Email Marketing
- Managed extensive paid advertising campaigns across multiple platforms and implemented a sophisticated email marketing strategy using Klaviyo, enhancing customer acquisition and retention.
Operational Support
- Beyond marketing, I played a key role in monitoring production and shipping processes, ensuring that operational facets were aligned with our growth and customer satisfaction goals.
Brand Strategy & Social Media Development
- Developed a comprehensive branding strategy and established a strong social media presence across Facebook, Instagram, and TikTok. A pivotal moment was the viral TikTok video, which garnered over 2.6 million views, achieved through strategic content planning and execution without any advertising spend.
- MoM Growth Rate (over) 100%
- Market Saturation 50%
- Online Sales Growth 70%
- Social Following Increase (over) 100%
Client Success Story
The multifaceted approach led to ScentSNAP experiencing an unprecedented growth rate of over 300% month over month in the initial quarter post-launch. This success was not just a testament to the innovative product but also to the effective team building, strategic project management, and the utilization of data analytics to inform and drive marketing strategies. ScentSNAP’s journey from a startup to a recognized name in the healthcare sector highlights the power of combining creative marketing with strong operational and analytical foundations.