Industry: Software as a Service (SaaS)
Duration: 2023
Project Overview
Lace.ai, an innovative leader in AI-driven call center automation, embarked on a mission to transform call center operations through the application of advanced AI technology. This technology was designed to automate call analysis and provide essential insights at scale. The company engaged a seasoned Fractional Chief Marketing Officer (CMO) and Digital Marketing Strategist to drive their market introduction and scale-up efforts.
Services Provided
Comprehensive Go-to-Market Strategy
LinkedIn Lead Generation Engine
Digital Marketing Strategy Development
Social Media Marketing Development
Landing Page & Sales Funnel Development
High-Ticket Sales Process Development
Strategies Implemented
The appointed Fractional CMO meticulously tested the product, gaining a deep understanding of its unique selling points. Through targeted audience analysis, the strategy pinpointed sectors most likely to benefit from Lace.ai. The design of an attractive free-offer landing page and the formulation of compelling marketing and sales content were critical in conveying Lace.ai’s value. A highly targeted lead generation engine was put into action, combining digital marketing strategies and personalized outreach to secure appointments with key prospects.
The CMO played an integral role in the sales presentations, demonstrating Lace.ai’s potential to revolutionize call center efficiency and performance directly. The strategy included the onboarding of five enterprise customers and the expansion of the free trial list, laying a solid foundation for market presence.
Objectives
● Implement a holistic Go-to-Market Strategy for Lace.ai’s SaaS platform.
● Conduct in-depth target audience research and segmentation.
● Create an engaging free-offer landing page to attract leads.
● Establish a lead generation engine targeting VP’s, C-suite executives, and Sales Managers.
● Successfully onboard the initial enterprise sales customers and build a substantial free trial list for launch.
● Guide the creation of marketing and sales content with expert copywriting.
● Propel the product into the market through strategic paid advertising and sales outreach methods.
Outcome
- Conversion to live meetings with C-Suite executives, Sales Managers, and VP’s surged by 300%, a testament to the effective lead generation and engagement strategy implemented.
- The sales funnel optimization, meticulously developed, enabled a successful launch to over 10,000 potential free users within the first 3 months, significantly exceeding initial expectations.
- Lace.ai experienced a 23% increase in qualified booking rates shortly after the strategy roll-out, highlighting the immediate impact of the strategic initiatives.
- Agent performance saw a remarkable 50% improvement, bolstered by targeted coaching and the utilization of insights from top-performing team members.
- Funding Secured 100%
- Sales Conversions Increased (over) 100%
- Increase in Quaified Leads 23%
- Improved Agent Performance 50%
Client Success Story
Under the strategic leadership of the Fractional CMO, Lace.ai not only made a significant entrance into the market but also positioned itself as a key innovator in the realm of AI call center automation. The Go-to-Market Strategy not only catapulted Lace.ai to the forefront of technological solutions for call centers but also paved the way for continuous growth and innovation. This case study exemplifies the crucial role that seasoned marketing expertise plays in the successful launch and rapid scaling of cutting-edge SaaS platforms.