Keystone Construction
A Case Study in Strategic Digital Marketing and Branding Transformation Go to WebsiteIndustry: Construction
Duration: 2021-2022
Background
Keystone Construction, a small family business, faced the challenge of expanding its market presence and enhancing its digital footprint. Sylvan Kills was brought on board to leverage his 22 years of expertise in digital marketing and branding to spearhead this initiative.
Project Overview
Keystone Construction LLC, a Kentucky-based post-frame construction specialist, embarked on a transformative journey from 2019 to 2020. Tasked with doubling the company’s revenue from $4 million to $8 million in just six months, Sylvan Kills, serving as the Chief Marketing Officer, devised and executed a comprehensive Digital Marketing Strategy Blueprint. This case study explores the meticulous planning, execution, and outcomes of Sylvan Kills’ marketing efforts that propelled Keystone Construction to unprecedented growth.
Services Provided
Branding
Marketing Strategy Development
Team Building
Social Media Marketing
Programmatic Advertising
Sales Funnel Optimization
Data and Analytics
Operational Oversight
Content Creation
Email Marketing
Process
Sylvan embarked on an extensive process, beginning with market research, competitor analysis, and identifying target audiences to develop a Digital Marketing Strategy Blueprint. This blueprint was the cornerstone for a series of strategic implementations across various digital marketing channels.
Strategies Implemented
Branding Development & Strategy
Refining Keystone Construction’s brand identity to resonate with its target market, emphasizing the unique advantages of post-frame construction.
Comprehensive Digital Ecosystem
Developing an evolving digital marketing ecosystem, focusing on brand affinity, engagement, and conversion optimization.
Klaviyo Email Marketing
Implementing a sophisticated email marketing strategy, enhancing customer communication and retention.
Content Creation
Directing the development of creative content that highlighted the efficiency, cost-effectiveness, and aesthetic appeal of Keystone’s constructions.
Sales Funnel Optimization
Designing and refining sales funnels and lead generation engines to maximize conversions and revenue.
Social Media Strategy & Development
Establishing a robust presence on platforms like Facebook, Instagram, and TikTok, tailored to engage with the construction and DIY community.
Outcome
Under Sylvan’s leadership, Keystone Construction witnessed a remarkable revenue growth from $4 million to $8 million within six months. This success was achieved through strategic digital marketing efforts, a revamped branding strategy, and a significant increase in online visibility and customer engagement. The introduction of an effective lead gen engine and sales funnels, combined with targeted advertising and social media strategies, contributed to a substantial increase in conversions and customer base.
- Revenue Growth (Over) 100%
- Increased Profitable Leads 90%
- Increased Conversion Rate 60%
- Market Saturation 80%
Client Success Story
The Keystone Construction case study exemplifies Sylvan Kills’ exceptional capability as a CMO to drive substantial business growth through strategic marketing and branding efforts. By creating a comprehensive Digital Marketing Strategy Blueprint and executing it with precision, Sylvan not only doubled the company’s revenue but also positioned Keystone Construction as a leader in the post-frame construction market. This case underlines the power of digital marketing in transforming business fortunes and establishing a solid online presence in a competitive industry.