Formulae Prescott UK
Transforming Formulae Prescott UK with Strategic Digital Marketing Go to WebsiteIndustry: Cosmetics & Skincare
Duration: 2019-2020
Background
Pauline Prescott, the founder of Formulae Prescott UK, recognized a gap in the market for a skincare range that simplified routines without compromising on quality or efficacy. After extensive research and development, the brand launched its flagship product, Tri-Balm, marking the beginning of its journey in the competitive skincare industry.
Project Overview
Formulae Prescott UK, a pioneering cosmetics brand, sought to redefine smart skincare by merging the realms of wellness and luxury skincare. The brand aimed to offer high-performance, multi-tasking skincare products that were both luxurious and rooted in the healing powers of nature. With a commitment to innovation, efficacy, and conservation, Formulae Prescott faced the challenge of effectively communicating its unique value proposition to a discerning, environmentally-conscious audience.
Services Provided
SEO
Website and Product Marketing
Paid Advertising Campaigns
Copywriting
Branding Strategy
Messaging and Theme Development
The Challenge
As a Fractional CMO and Digital Marketing Strategist, I was tasked with crafting the messaging and theme that would resonate with Formulae Prescott’s target audience. My approach focused on highlighting the brand’s unique blend of skincare and wellness, emphasizing the natural, active ingredients and the products’ multi-benefit features.
Strategies Implemented
Website and Product Marketing
Developed a cohesive narrative for the brand’s online presence that showcased the simplicity, efficacy, and luxury of its skincare range. This included optimizing product descriptions, creating engaging content for the blog, and streamlining the customer journey on the website to highlight the brand’s mission and product benefits.
Collaboration with Advertising Department
Worked closely with the brand’s advertising team to ensure consistency in messaging across all platforms. This collaboration allowed for a unified brand voice that effectively communicated Formulae Prescott’s commitment to wellness, innovation, and sustainability.
Paid Advertising Campaigns
Implemented targeted advertising campaigns across social media and Google Ads to reach potential customers interested in luxury, eco-conscious skincare products. The campaigns leveraged the brand’s unique selling points, including its gender-neutral appeal and multi-tasking formulations, to differentiate it from competitors.
Outcome
The strategic marketing efforts led to a significant increase in brand awareness and customer engagement. The website experienced improved traffic, and the paid advertising campaigns resulted in higher conversion rates for product sales. Formulae Prescott UK successfully established itself as a leader in the ‘smart skincare’ niche, appealing to a broad audience looking for effective, sustainable, and luxurious skincare solutions.
The launch of Tri-Balm as a cornerstone product exemplified the brand’s innovative approach to skincare, receiving acclaim from customers and industry insiders alike. Formulae Prescott’s commitment to reducing steps in skincare routines while delivering exceptional results resonated with consumers, setting a new standard for the industry.
- Increased Mobile Sales 80%
- Increased Website Traffic 50%
- Increased Conversion Rate 75%
- Increased Email Subscribers 60%
Client Success Story
The collaboration with Formulae Prescott UK showcased the power of strategic digital marketing in elevating a brand within a crowded market. By focusing on the brand’s core values of wellness, innovation, and sustainability, we were able to connect with a target audience that values both efficacy and environmental responsibility. The success of Formulae Prescott UK underscores the importance of a well-defined marketing strategy in achieving business growth and establishing a lasting brand legacy.