Industry: eCommerce – Aquarium Supplies
Duration: 2019-2020
Background
Aquatic Experts, a burgeoning family-operated business specializing in aquarium supplies, embarked on a transformative journey from a living room-based startup to a burgeoning eCommerce and Amazon powerhouse. With a modest beginning and a vision for growth, the company sought to expand its diIgital footprint and operational capabilities.
Project Overview
In 2019, I assumed the role of Chief Marketing Officer for Aquatic Experts. My mission was to establish a robust online presence across multiple platforms, including Shopify, Amazon, Facebook, Instagram, and Pinterest. This involved enhancing operational efficiency, expanding the team, and optimizing product offerings. The result was a remarkable 10X increase in revenue within six months, transforming Aquatic Experts from a small family business into a significant player in the aquarium supply industry.
Services Provided
Branding
Team Building
Social Media Marketing
Programmatic Advertising
Email Marketing
Content Creation
Sales Funnel Optimization
Data and Analytics
Amazon PPC
Operational Oversight
Strategies Implemented
Digital Marketing Ecosystem Development
Spearheaded the creation of an integrated digital marketing strategy, incorporating a Shopify eCommerce store, Amazon shop, and shoppable social media channels to enhance brand visibility and sales.
Team Expansion and Training
Sourced, vetted, and trained new employees in production, logistics, and marketing, effectively tripling the team’s size. Established a new logistics position to streamline operations.
Operational Optimization
Implemented strategic changes to order processing and production workflows. Managed product and material sourcing, and secured warehousing solutions to accommodate growing inventory needs.
Industry Networking and Product Sourcing
Engaged in extensive travel to reef aquarium industry conferences for product ideation and networking, strengthening industry connections and sourcing innovative products.
Creative Direction
Guided the development of compelling product images and marketing materials, reinforcing the brand’s quality and expertise in the aquarium supply market.
Advertising Strategy
Executed highly effective advertising campaigns on Amazon Seller Central and across social media platforms, resulting in a 10X revenue increase within the first six months.
Outcome
The strategic initiatives implemented during my tenure as CMO catapulted Aquatic Experts from a small-scale operation to a significant player in the aquarium supply industry. The development of a sophisticated digital marketing ecosystem, coupled with operational enhancements and team expansion, fueled a remarkable 10X increase in revenue within just six months. By the end of 2020, Aquatic Experts had transitioned from its humble beginnings to a thriving business with extensive product storage facilities and a robust online presence, setting new standards in the eCommerce landscape for aquarium supplies.
- Increased Amazon Sales (over) 100%
- Increased Revenue (over) 100%
- Improved Conversion Rate 80%
- Increased Email Subscribers 75%
Client Success Story
Aquatic Experts, a family-operated business specializing in aquarium supplies in the eCommerce industry, experienced a significant transformation through our strategic initiatives during the period of 2019-2020. Initially starting with modest operations, they aimed to expand their digital footprint and operational capabilities. By developing a comprehensive digital marketing ecosystem, optimizing processes, and scaling the business, we helped Aquatic Experts become a leading player in the eCommerce and Amazon marketplace.