THE SUCCESS PROCEDURE
STEP 1
Initial Client Interview & Project Proposal
Step 2
Onboarding Call (Upon Project Approval)
Step 3
Research & Discovery Period
Step 4
Strategy Development
STEP 5
Strategy Consultation & Launch
Step 6
Team Training & Project Management
Step 7
Campaign Monitoring & Optimization
Step 8
Reporting & Ongoing Strategy Development
What is Team Building?
Every team that I build and lead as a Fractional CMO looks different. Some of my clients have well-established marketing departments before bringing me on board, while others have no marketing team at all. Either way, I can quickly establish a reliable team of marketing/advertising experts and content creators to provide all the services we need while staying within your budget.
I can build your business a team of freelancers suited to your marketing needs, or I can come on board with your current team to quickly strategize and manage their efforts. I have served as a remote director of marketing and CMO for most of my clients over the past 20 years, along with providing supervision and training for copywriters, graphic designers, video editors, SEO & SEM experts, UI/UX designers, full-stack developers, sales funnel specialists, social media managers, PPC advertising, media buyers and project managers at all levels.
Let’s chat and see how I can help optimize your marketing team so that we can take your digital marketing strategy to the next level!
WHAT’S INCLUDED
Your Team Building Services will include the following:
Planning a strategy from execution to delivery
Managing budgets
Establishing clear goals for the marketing team
Delegating project work
Managing timeline & scope of projects
Monitoring progress & quality
Ensuring timely deliverables
Conducting team meetings & training
Overseeing marketing analytics & reporting
Optimization & redirection when needed
Implementing ethical & sustainable practices
Social awareness & team motivation
Consulting with executive teams & managers
Coordinating marketing/advertising with other departments
Integrating cross-functional teams
Engaging new marketing tools
YOU CAN BE A SUCCESS STORY
Team Building – New Invention – Micro Case Study –Craft Supply 2020 (Brand Confidential)
In this 2020 project, I worked with a team of 3 people who had invented and patented an innovative new art supply product. They had taken the series of products online, and with no knowledge of marketing or advertising had reached 2M in revenue in their first year. They hired me to build out an entire marketing department, create a comprehensive marketing strategy, scale the business, and task the new team with 12-months of projects.
What I Provided:
- Digital Marketing Strategy Blueprint (12-month plan)
- Hired 8 new freelance team members (graphic designer, copywriter, full-stack developer, logistics, social media manager, amazon account manager, and PPC ad specialist)
- Managed freelancer team and created 12-months of Asana projects for each team member
- Added Walmart, Etsy, Michaels, and eBay to eCommerce platforms
Our Success:
- Increased revenue from 2M annual to 15M annual in 12 months
- Lowered ACOS from 18% to 2.5% in the first 2 months
- Achieved a 10X return on marketing/advertising spend